1. IntroductionGraphic designers an

1. IntroductionGraphic designers and illustrators (I will now use the Frascaran term ‘visual communication’designers (2004)) craft and manipulate text and imagery to visually communicate an intendedmessage through which (to be really effective and meaningful), they need to consider a visuallanguage beyond just a surface aesthetic. How they do this is a major part of their disciplinary skillsets, first developed during their design school education, and then through a professional career.But any theory visual communication’ designers learn is so embedded in the development of theirpractice-based skills, that they class this knowledge as ‘tacit.’ Different theoretical frameworks helpthem to do this, but they do need to understand a theory beyond a surface level of understanding.The pragmatic semiotic theory of Charles Sanders Peirce’s Semiosis (1931-1933) is just onetheoretical framework that can enhance their practice. But if they are not educated in a theorybeyond surface exposure at design school, there is a problem that needs a solution.